Mark Ewing -

Mark Ewing
Principal Partner, Editorial Direction

Mark Ewing started in the auto industry as a monthly magazine editor, editing Sports Car International for seven years, lifting it from near-bankruptcy to A-list respectability. Following SCI, Mark served as communications marketing director and product strategist with Ford Special Vehicle Team, where he in part defined the marketing message, developed the approach for annual dealer meetings, and worked with the design and engineering communities to develop the vehicles. Mark’s cost-efficient editorial approach to new-vehicle marketing materials was adopted by several groups within Ford, greatly influencing mainstream Ford Division materials as well as European-market materials for Ford ST.

Following SVT, Mark was sent to Hiroshima where he shared authorship of the validation study for the relaunch of Mazdaspeed, ultimately resulting in the Mazdaspeed Miata, though of course all due credit goes to Kijima-san, wise master of the Miata and RX-8, who managed engineering and production of the car.

For the past six years, Mark has consulted with several companies, including Scion. Mark played a leading role in the development of a Scion website (navigation/usability, and content development). For one year, he provided editorial direction of a Toyota effort to standardize US-English descriptions of all technologies and features in the North American Toyota line, a “One Source” concept.

Other credits include product strategy papers written for the VP of Advanced Technology at Ford Motor Company (Aston Martin, Ford SVT, Jaguar, Lincoln, Mazda), and shared authorship with Chris Sawyer of the validation paper for the US importation of the Lotus Elise and attendant marketing and PR strategies. The Ford white papers ultimately served as the spark to create several significant vehicles.

Mark played a small role in the early days of Panoz Auto Development, bringing together Danny Panoz with then-SCI design critic and Style Porsche contractor Freeman Thomas (now head of Ford Advanced Design) to design the body of the first Panoz car, and fostering the Panoz partnership with Ford Motor Company. You can read the story at the start of the main blog.

Mark also scripts one-hour television programs for CBS, and for several years wrote No Fear marketing materials.

  • New-vehicle Launch.
  • Communications Marketing.
  • Product Strategy.
  • Curriculum Design.
  • Editorial Direction.
  • Website Content Development.