Editor Sawyer was at a Ford press conference recently. While there he quizzed Jost Capito, director of Ford Team RS, and the leader of the organization within Ford’s Product Development group that combines the Special Vehicle Engineering and Ford Racing units. Editor Sawyer was particularly well-armed for the exchange, as he saw the first draft [...]
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When he arrived in Dearborn, Michigan, about three years ago, Ford CEO Alan Mullaly asked his minions why the Taurus name had been dropped. After listening to several answers from junior execs, he realized that Ford changed names to escape the bad reputations the cars inevitably developed. Mullaly likely noticed that a Ford truck is [...]
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