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Ford Fusion

In Context: Suzuki Kizashi GTS

by Chris Sawyer on January 5, 2010

Say the name “Suzuki” and the first thought for most people will be motorcycles. Quick, agile and sporting, the bikes have been everything the company’s cars have not. The Kizashi is a concerted effort to bring the cars closer to Suzuki’s motorcycles, and extend their appeal to riders who often look elsewhere when they need [...]

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Lincoln’s Past, Present, Future

by Chris Sawyer on November 11, 2009

If you listen closely to Ford’s Group V.P. of Global Product Development, Derrick Kuzak, you’ll here encouraging words in and among the talk about how the company’s “One Ford” program will see the same cars produced around the world. And those words are these: “Fords and Lincolns will be fully differentiated, even if they share [...]

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In Brief: Suzuki Kizashi

by Chris Sawyer on August 2, 2009

It wasn’t much of a surprise. After showing a number of concepts under the Kizashi name, Suzuki finally revealed the production version of its new four-door sedan in Detroit. Well, Grosse Pointe, actually, home to the mansions built by the founding fathers of the American automobile industry. Despite the cheekiness of launching the car in [...]

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In Context: 2009 Toyota Camry LE

by Chris Sawyer on June 29, 2009

This is the mid-size sedan at the center of every big-volume automaker’s product bull’s-eye. For most consumers in this segment, the Camry sets the stage based on its reputation for unparalleled quality and high resale value.
Whether the name of Toyota’s mid-size sedan is an anagram for the words “My Car” or not is less important [...]

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In Context: 2009 Chevrolet Malibu 2LT

by Chris Sawyer on April 19, 2009

Summary
The Malibu is a case of the third time being the charm. When Chevrolet resurrected the iconic name in 1997, it was attached to a car that was, at best, mediocre in both looks and engineering. The second generation slimmed down the puffy body panels of its predecessor and added the Malibu Maxx (a long [...]

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