About 18 months ago, maybe more, a friend asked me what I think the Mazda brand should stand for. Having written a couple of papers on the topic while in Dearborn in the Nineties, and then having worked in Hiroshima on the validation study to relaunch Mazdaspeed, I guess I was equipped for this puzzle. [...]
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True to its Tokyo breeding, Nissan cube is ideally sized and packaged for congested streets in urban America. Mechanical details and even the styling of “box cars” like the cube, Kia Soul, and Scion xB are secondary to how well they fit into crowded urban and beachside neighborhoods, and how simple they are, how minimalist [...]
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