ORIGINAL INTENT for this piece was a brief commentary on the exceptional steering of the Mitsubishi Outlander, which uses good old-fashioned hydraulic power assist. Outlander’s steering quality stands as a measure of what we have lost with the nearly wholesale move to electric power steering, where some companies have it figured out, mostly, and other [...]
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Cars In Context,
CUV,
Hyundai,
Mazda,
Mitsubishi Outlander
C. Van Tune is a former Editor-in-Chief of Motor Trend. I received an email today that I thought you’d be interested in. It came from the PR department of the upcoming Los Angeles Auto Show, proudly noting how many “green cars” would be on display. No other vehicles were noted, just a long list of [...]
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Audi,
BMW,
C. Van Tune,
Cars In Context,
Chevy Volt,
Clean Diesel,
CO2,
Corporate Average Fuel Economy,
electric vehicles,
electrica vehicles,
EPA,
EV,
Ford Motor Company,
Fuel Cell Vehicles,
General Motors,
GM,
Green Cars,
Honda Civic CNG,
Hyundai,
Kia,
Mazda,
Nissan,
Toyota Prius,
Van Tune
by Mark Ewing on February 8, 2011 · 0 comments
in Analysis,Announcement,Automotive,Chris Sawyer,Humor,Link,Mark Ewing,Opinion,Twitter,Video
Oh, those poor fellows in Detroit. They liked the ideas we offered for Mazda, and misapplied them to Cadillac. Here is the ad. Hey, guys, Cadillac’s Art & Science design theme is derived from stealth fighter aircraft design, not models posing with bows and arrows. This is a long Cadillac tradition, going back to the [...]
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Cadillac,
Cadillac Art & Science,
Lexus LF-A,
Mazda,
Mazda design,
Subaru WRX,
Sushi,
Zen
by Mark Ewing on January 18, 2011 · 0 comments
in Analysis,Announcement,Automotive,Humor,Link,Mark Ewing,Opinion,Technology,Twitter,Video
Been down so long, it looks like up to me – Richard Farina Notice anything in the chart below, covering the top-selling US-market vehicles of 2010? Excepting the Ford Fusion, all the cars are Japanese, most of them manufactured in the US. The usual suspects: Camry, Accord, Corolla, Civic and Altima, plus the Honda CR-V [...]
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2010 top-selling cars,
Alan Mulally,
Aston Martin,
Changan,
CNBC,
Detroit auto show,
F-Series,
Ford Figo,
Ford Motor Company,
Ford Super Duty,
Jaguar,
Josef Goebbels,
Land Rover,
Mazda,
North American International Auto Show,
Phil LeBeau,
Toyota,
Volvo
by Mark Ewing on September 2, 2010 · 1 comment
in Analysis,Announcement,Automotive,Chris Sawyer,Humor,Link,Mark Ewing,Opinion,Technology,Twitter,Video
About 18 months ago, maybe more, a friend asked me what I think the Mazda brand should stand for. Having written a couple of papers on the topic while in Dearborn in the Nineties, and then having worked in Hiroshima on the validation study to relaunch Mazdaspeed, I guess I was equipped for this puzzle. [...]
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Hiroshima,
Mazda,
Miyajima,
Mukainada,
rotary engine,
RX-8,
torii
